IMMO OUTLET SELECTS MOST HUMANE SHOP

HUMANITY IS ALSO TAUGHT

As part of the "1% for Humanity" Campaign, several retailers of the IMMO Outlet Centre tested the willingness of citizens to be humane by collecting funds for children being treated at the Institute for Mother and Child.

This educational and humanitarian action is designed for retailers to play an active role by encouraging the humanity of each customer, highlighting that it often takes just a little to help a lot and, as such, it is enough for customers to set aside just 1% of their bill’s total as a financial contribution of those in need.



"Citizens are willing to participate in humanitarian actions, but it is very important for them to know who is directing them towards humanity and where the collected funds are headed," says marketing director of IMMO Outlet Centre, Smiljka Dokic Jeremic.

With the intention of rewarding efforts to highlight humanitarian needs, IMMO Outlet Centre judged the results achieved by the "1% for Humanity" and declared AKSA the most humane outlet, awarding the shop’s staff with spa vouchers for the Corpore wellness centre.

"Aksa has proven its social responsibility by frequently participating in humanitarian actions. And this time we decided to prepare special gift packs for kids being treated at the Institute for mother and child, which include presents from our range of baby equipment, toys, clothing and cosmetics for children," says Darko Jovanovic, Aksa brand manager.

Funds raised as part of the "1% for Humanity" action, as well as the AKSA gift packs, will be presented to the intensive care unit of the Dr Vukan Cupic Institute for mother and child of Serbia.